What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Are you finding it harder to gain your customers’ and prospects’ attention through your regular digital media channels? It’s no wonder. On any given day, consumers are being bombarded with messaging and doing their darndest to tune it out.

For...

You may have heard that the magazine industry is dead and gone. Well, that’s what digital marketers have been saying about the newspaper industry for years, so it doesn’t surprise us that this myth is being passed around.

And that’s exactly what it...

When you’re just starting a business, you’re required to wear a lot of hats. From HR manager to payroll, tech support to bookkeeper, you are responsible for whether or not your business can get off the ground and thrive.

Another big responsibility...

If you’re like me, you spent much of this weekend spring cleaning your house and hating just about every second of it. After the major clean is done, however, you feel amazing and love your home even more. It smells better, windows are sparkling,...

Consumers today are not the same as they were just a decade ago. Expectations for engagement and personalization have definitely increased. Today’s consumers want to be able to engage with their favorite brands via multiple channels such as social...

I saw something recently that made me laugh right out loud. I was driving down the highway near my city and a car drove past me. Instead of a driver’s side mirror, which had obviously been hacked off in some minor accident, there was a small hallway...

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

Most SMBs don’t have the luxury of spending a ton in ad dollars to simply raise brand awareness. As CMOs face increasing scrutiny on how they manage marketing budgets, ROI becomes even more of a focus. This is why smart CMOs are turning their...

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

On a scale of one to 10, one being no sales or lead generation and 10 being more leads and sales than you ever imagined, how did your print campaigns perform generally? Be honest.

Well, unless you said 10, your campaigns could probably use some...