What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Consumers today are not the same as they were just a decade ago. Expectations for engagement and personalization have definitely increased. Today’s consumers want to be able to engage with their favorite brands via multiple channels such as social...

I saw something recently that made me laugh right out loud. I was driving down the highway near my city and a car drove past me. Instead of a driver’s side mirror, which had obviously been hacked off in some minor accident, there was a small hallway...

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

Most SMBs don’t have the luxury of spending a ton in ad dollars to simply raise brand awareness. As CMOs face increasing scrutiny on how they manage marketing budgets, ROI becomes even more of a focus. This is why smart CMOs are turning their...

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

On a scale of one to 10, one being no sales or lead generation and 10 being more leads and sales than you ever imagined, how did your print campaigns perform generally? Be honest.

Well, unless you said 10, your campaigns could probably use some...

As media buyers, we have learned a trick or two over the years about getting the best media deals possible for our clients. And, while it will always be easier for professional media buyers to get these deals (after all, we’ve spent years nurturing...

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

Print advertising naysayers like to point out certain facts that support their narrative while ignoring facts that don’t. For instance, they might tell you that overall, magazine’s circulation numbers have decreased in the past decade, proof, they...

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...