What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

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If you’re like a lot of marketers, you’re guilty of looking at your business through a very narrow lens: and that is you’re labeling the relationship between your brand and customers as either B2B or B2C. This kind of labeling has been effective for...

The marketing landscape continues to evolve and become increasingly fragmented. This makes it tricky for business owners to ensure their message gets in front of their target audience.

Gone are the days of relying on just one channel to effectively...

Father’s Day, if we’re all honest, this is probably the one holiday with the crappiest gifts. Why is it when it comes to our fathers or husbands, most of us have phoned it in over the years? Don’t deny it, you know at one point in your life you have...

Whether you’re a SMB or the CEO of a Fortune 500 company, you undoubtedly recognize that advertising is necessary for sustaining sales and achieving growth. And, despite what you may have heard about the value of “earned media” or “owned media” or...

Whenever we speak to a new client and talk about free standing inserts (FSIs), we can’t help but notice their eyes glaze over a bit. We get it, FSIs aren’t as sexy as tapping social media influencers or using chatbots, but we’re here to tell you...

Are you finding it harder to gain your customers’ and prospects’ attention through your regular digital media channels? It’s no wonder. On any given day, consumers are being bombarded with messaging and doing their darndest to tune it out.

For...

You may have heard that the magazine industry is dead and gone. Well, that’s what digital marketers have been saying about the newspaper industry for years, so it doesn’t surprise us that this myth is being passed around.

And that’s exactly what it...

When you’re just starting a business, you’re required to wear a lot of hats. From HR manager to payroll, tech support to bookkeeper, you are responsible for whether or not your business can get off the ground and thrive.

Another big responsibility...

If you’re like me, you spent much of this weekend spring cleaning your house and hating just about every second of it. After the major clean is done, however, you feel amazing and love your home even more. It smells better, windows are sparkling,...