What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Is the Banner Ad Dead?

By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement

Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

  • It’s the easiest thing to buy
  • They are intended to drive DR...

Reaching Your Audience: Why you can no Longer Ignore Display and Tablet Advertising

By Molly Carnicom on Thu, May 10, 2012 @ 12:00 PM in tablet advertising, digital, Reaching Your Audience, display advertising

Audience buying behavior changes just about as much as the weather in Minnesota. One day, it may be 76 degrees and the next day it may be sleeting. The same goes for buying behavior and its continual evolution over time. Just like meteorologists,...


Continued Newspaper Website Growth

By Catherine Dettloff on Sun, Apr 29, 2012 @ 08:00 AM in digital, newspaper industry, newspapers

Encouraging article in Mediapost highlighting the growth of Newspaper websites.

Key growth statistics of Q1 2012 compared to Q1 2011:

  • Monthly unique visitors up 4%
  • Daily unique visitors up 10%
  • Minutes spent up 7%

It’s exciting to see newspapers...

Mediaspace Tablet Network™ growth trend mirrors tablet adoption

By Amy Xiong on Mon, Mar 19, 2012 @ 09:59 AM in digital, tablet, Mediaspace tablet network

In November 2011, Mediaspace Solutions established the Mediaspace Tablet Network™. “The Mediaspace Tablet Network is not your typical ad network,” said Scott Jagodzinski, CEO at Mediaspace. “It is powered by our long-standing relationships with...