What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Political consultant Lee Atwater once said, “Perception is reality.” Many of today’s brands have realized just how true that statement is. The divide between what your brand is and what consumers believe your brand to be can often be wide. This is...

Print advertising naysayers like to point out certain facts that support their narrative while ignoring facts that don’t. For instance, they might tell you that overall, magazine’s circulation numbers have decreased in the past decade, proof, they...

There is a myth that has been going around for years now that says, ‘print marketing no longer works in the digital age.’ We beg to differ. In fact, numerous surveys have all uncovered the same thing: When it comes to making a purchasing decision, ...

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.

No one can deny that online...

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...