What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Thanks to the rise of digital marketing, big data, and the need to engage consumers across multiple platforms and with personal interactions, the role of chief marketing officer (CMO) has become even more important.

The rapid pace of change sure...

When you think about it, your marketing campaign has an awful lot in common with a political campaign. For starters, politicians, like brands, try to influence key demographics by offering solutions to problems. They also strive to make sure their...

Every four years the entire world gets caught up in the frenzy and excitement of the Olympic Games. This Summer, Brazil’s second most populous city, Rio de Janeiro, will host over 10,000 athletes as well as an expected 500,000 visitors, all ready to...

Even savvy and experienced digital marketers can launch a campaign that turns out to be a dud – AKA – it doesn’t yield the desired results. So it makes sense that small businesses who have relied primarily on print advertising would stumble and make...

One of the biggest complaints we hear from prospective clients is that they are getting very little return on their print campaigns. Many admit that after running ads in the local newspaper, they get little, if any, phone calls.

“It’s as if no one...

Just because you’ve spent an innumerable amount of time carefully crafting your advertisement – making sure your headline grabs attention, your typography allows for easy reading, and your images and layout direct your readers’ eye to your...

Direct mail marketing continues to be one of the most effective ways to influence buyer decision making. Think about it: with so many consumers overloaded with digital information and prospecting, a direct mail campaign is able to stand out from the...

Today’s marketers have more channels than ever to deliver their brand’s messaging and promote its products and services. Beyond traditional channels like print, OOH and radio, marketer’s may now choose between social media, email marketing, and...

Sponsored content, also known as native advertising or content marketing, is the advertorial of the digital age. Placed in the online versions of local and national newspapers, sponsored ads can help your marketing campaigns achieve their goals.

One...

Understanding how to create effect ads is one of the simplest ways to gain the advantage over your local competition. Whether you’re an established brand or a brand new business, placing ads in newspapers and magazines is a highly-effective way to...