What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper, frequency of newspapers ads, newspaper ads, newspaper buying

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

5 Ways to Integrate Print and Digital in 2019

By Jenna Bruce on Wed, Jan 02, 2019 @ 10:00 AM in digital advertising, integrate print and digital, integrated advertising campaign, print marketing

A new year is almost upon us. While most consumers are still buying and wrapping last minute Christmas presents, most business owners are trying to figure out their budgets and strategies for Q1 advertising.

In our experience, and the experience of...

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From Average to Awesome: 7 Tips to Get Your Brochures to Convert

By Jenna Bruce on Wed, Dec 26, 2018 @ 10:00 AM

When you hear the word brochure, what do you think of? You might think “collateral” or “sales.” But if you’re like most people, you think “boring.”

The truth is, no matter how fantastic your product or service is, if your marketing collateral...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in community engagement, customer engagement, healthcare, customer experience, medical

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in newspaper ads, print media, free standing inserts, FSI

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print media, print marketing, budget

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

How Does Media Buying Work?

By Jenna Bruce on Mon, Nov 26, 2018 @ 10:00 AM in media buying, media planning, print media buying, media planning agency

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...

9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print advertising, print ads, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

How Local Businesses Should Prepare for Black Friday And Small Business Saturday

By Jenna Bruce on Mon, Nov 12, 2018 @ 10:00 AM in holiday advertising, holiday shopping, small business

It’s that time of year again when holiday shoppers are revving up to spend way more than they should, and business owners are trying to determine the best way to get a cut of the action on Black Friday and Small Business Saturday. If you are a...

How to Increase Black Friday Sales with Direct Mail

By Jenna Bruce on Mon, Nov 05, 2018 @ 10:00 AM in holiday advertising, holiday shopping, direct mail

Black Friday is quickly approaching, which means consumers are highly receptive to receiving advertisements, which makes it the perfect time to run multiple direct mail campaigns.

Why Focus on Direct Mail?

Direct mail marketing has a way of engaging...