What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Less than a month until we begin a brand-spankin’ new year. And with this new year will come new marketing trends and new ways to build brand awareness, loyalty and a repeat customer base.

In this article we’ll take a look at some of the marketing...

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with...

These days digital signage seems to be everywhere. You can’t drive down the street or walk into an airport, sports stadium, hotel, restaurant, corporate building or shopping mall without seeing it. And this advertising trend is expected to continue...

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...

All small businesses have one thing in common: the desire to grow as quickly as possible. Once growth occurs though, it becomes incredibly important to hire the right staff who can take your business to the next level.

In the same way that writing...

Are your landing pages sour or sweet? Do they seem to repel buyers instead of attract them? Are they causing you to lose revenue instead of generate more?

It doesn’t have to be this way!

There are common aspects of your web pages that affect user...

Did you know that consumers are highly influenced by the content found on social media? Here are some statistics that should get you thinking:

• In 2015, Facebook influenced 52% of consumers’ online and offline purchases. That’s up from 36% in 2014.
• ...