What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Marketing Ideas to Improve Your Print Campaigns

By Jenna Bruce on Tue, Oct 11, 2016 @ 11:22 AM in print media

Fall is officially here, which means in just a few short months a brand new year will arrive, and with it, new marketing trends to leverage, social media sites to tame, and tactics to unleash. But before we even think about what marketing will be...

5 Reasons Why Branding is Important for Your Small Business

By Jenna Bruce on Tue, Oct 04, 2016 @ 09:33 AM

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their...

Is Native Advertising Right for Your Business?

By Jenna Bruce on Tue, Sep 27, 2016 @ 01:02 PM

As technology advances and consumers are more able to ignore, if not completely shut off, blatant ads, more companies are turning to native advertising as a way to engage finicky audiences. But what exactly is native advertising and is it right for...

How to Negotiate with Media Vendors Like a Pro

By Jenna Bruce on Tue, Sep 20, 2016 @ 02:08 PM in media buying

Buying media for clients means ensuring we get them the best deal possible while nurturing our partnerships with media reps. This is how we create successful campaigns for clients and lasting relationships with effective media properties.

While it’s...

How Local Advertisers Might Cash in on the Pokémon Go Craze

By Jenna Bruce on Tue, Sep 13, 2016 @ 02:00 PM in advertising

You would have to have been living under a proverbial rock to have not heard about the mass hysteria revolving around Pokémon Go, the game made famous 20 years ago by Ninetendo. Within two days of its launch, the app had completely surpassed the...

6 Pieces of Marketing Collateral That Can Help You Brand Your Business

By Jenna Bruce on Tue, Sep 06, 2016 @ 10:30 AM in Marketing collateral

Printed marketing collateral should be the backbone of every branding effort, not only because it’s the most cost- and time-effective means of putting your message in front of your ideal customers, but also because it uniquely combines your message,...

Create Video Content Like the Big Brands

By Jenna Bruce on Tue, Aug 30, 2016 @ 12:30 PM in video advertising

Have you been put in charge of creating video content for your marketing team? Do you understand that videos are great for engaging an audience, but don’t have a clue about how to create ones that are effective and get people to see your brand as...

Should You Be Investing in Interactive Print Campaigns?

By Jenna Bruce on Tue, Aug 23, 2016 @ 12:30 PM in print advertising, interactive print media

If you’re “of a certain age,” you may remember that old Reeses Peanut Butter Cup commercial where the guy with a chocolate bar runs into the girl with the peanut butter, and when they collide, magic happens. Magic in the form of a...

How CMOs Can Keep Up with the Ever-Changing Digital Age

By Jenna Bruce on Tue, Aug 16, 2016 @ 12:00 PM in digital advertising, digital

Thanks to the rise of digital marketing, big data, and the need to engage consumers across multiple platforms and with personal interactions, the role of chief marketing officer (CMO) has become even more important.

The rapid pace of change sure...

What Marketers Can Learn from the 2016 Presidential Campaigns

By Jenna Bruce on Tue, Aug 09, 2016 @ 01:00 PM in advertising, election advertising

When you think about it, your marketing campaign has an awful lot in common with a political campaign. For starters, politicians, like brands, try to influence key demographics by offering solutions to problems. They also strive to make sure their...