What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

If we surveyed 100 healthcare providers on the ways in which their industry has changed over the past decade, no doubt nearly all would mention the increasing need for excellent customer service. This is due in large part to patients beginning to...

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...

Today’s patients are different than those of yesteryear. More and more consider themselves consumers of healthcare rather than just “patients” and spend hours online looking for health information.

In fact, a 2013 Pew Research Center Report found...

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

Unless you’ve been living under a very large X-ray machine, you’ve most likely noticed the huge shift in the healthcare landscape. Specifically, patient satisfaction is not as simple as it once was.

It used to be that if you provided the right...

Location-based marketing isn’t new. For decades marketers have been able to reach their target audience at the right place and time. But thanks to the rise of mobile devices and advancing technologies, location-based marketing has become easier and...

In recent years, more of our clients have realized that inbound marketing creates warm leads, and warm leads are the ones with the biggest potential to convert. But generating these leads isn’t enough. Marketers must develop lead nurturing...

According to the Data and marketing Agency, 44% of marketers have a data management platform, while 33% are planning on using one in the near future. 68% of respondents to the survey said that improving ROI measurability was the most important goal...