What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Should You Get Help from a Professional Media Buyer?

By Jenna Bruce on Mon, Sep 09, 2019 @ 01:21 PM in media buying, media planning, print media buying, media planning agency, ROI

We’ll admit it – we always get a bit disheartened when we hear how some business owners view media buying services. Namely, that they are an expense that is simply not needed.

The thing is, no one really attempts to cut their own hair, fix their own...

How to Reach Baby Boomers with Your Marketing

By Jenna Bruce on Tue, Sep 03, 2019 @ 10:44 AM in Baby Boomers, targeted advertising, effective advertising, demographics

It’s no secret that marketers want to put their offer in front of people who are A) interested in what they have and B) possess a healthy disposable income. When it comes to “B”, baby boomers account for the most disposable income in this country....

Print Ad Placement for Maximum Exposure

By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads

If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...


How Retailers Can Make the Most of Their In-Store Ads

By Jenna Bruce on Mon, Aug 19, 2019 @ 10:50 AM in retail shopping, retail advertising, retail advertisers, in-store buying behavior

If you’re like a lot of retailers, you focus much of your time and resources on acquiring new customers as opposed to engaging the ones you already have. Market research will tell you, revenue typically comes from repeat business, not new business....

B2B Print Ads – 5 Strategies to Get Yours to Convert

By Jenna Bruce on Mon, Aug 12, 2019 @ 10:00 AM in print ads, print marketing, Ad conversion, b2b

If there’s anything that’s more difficult than convincing people print isn’t dead, it’s convincing them that print marketing works great in the B2B space. Perhaps what really drives the myth that print can’t work well for B2B advertisers is too many...


Email Marketing VS Direct Mail – Is One More Effective in 2019?

By Jenna Bruce on Mon, Aug 05, 2019 @ 10:00 AM in targeted advertising, email marketing, direct mail, targeting

We know all-too well that there are certain myths that have a way of making their way around the world of marketing. For years we have attempted to clear up the myth that print marketing was dead. It’s not dead, far from it. Print marketing has...

5 Ways to Get Your Billboard Ad to Convert

By Jenna Bruce on Mon, Jul 22, 2019 @ 10:00 AM in outdoor advertising, out-of-home advertising, print marketing, Ad conversion, billboard, ooh

Each year we see more technological advances and new online channels open up to advertisers. And yet, each year, we also see our clients get a huge return on their investment into their OOH campaigns.

Why are billboards “killing it” when so many...


How Healthcare Marketers Can Leverage Micro-Moments

By Jenna Bruce on Mon, Jul 22, 2019 @ 10:00 AM in customer engagement, healthcare, anayltics

If you work in the healthcare industry you know two things: 1) Never eat the cafeteria Jello and 2) patients’ needs and expectations have accelerated at a rapid pace over the last decade. Not only has the healthcare industry shifted from a volume to...

4 Reasons to Try Direct Mail and 4 Ways to Get Started

By Jenna Bruce on Mon, Jul 15, 2019 @ 10:00 AM in direct marketing, media planning, direct mail, data research

Consumers are become entirely overwhelmed with digital information and sales pitches coming at them in their email inbox, on their social media feeds, and just about everyplace else online. That’s why more of our clients have tried and found success...

Are You Leveraging These 2019 Print Marketing Trends?

By Jenna Bruce on Mon, Jul 08, 2019 @ 10:00 AM in creative print ads, print ads, print marketing, trends, customer engagement

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.