What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...

I almost don’t remember a time before Yelp. I don’t want to remember a time before Yelp. Yelp, and other consumer review sites, are what keep me from getting a hair-don’t. Review sites are what ensure I never pay $400 for a spark plug. And review...

As new channels become available to marketers and integrative campaigns become even more complex (and CMOs become even more accountable for delivering big results), it becomes increasingly important to make every advertising dollar count.

Billboard...

In some ways, digital technology makes running a small business simpler. For example, accounting software helps us save on outsourcing payroll and taxes, and apps allow to take payments from customers right on our smartphones.

But in other ways,...

Unless you’ve been living under a proverbial rock, you’ve no doubt heard about the fiasco that took place at the Oscars. In what is being called “the greatest flub in Academy Awards telecast history,” best film was accidentally awarded to “La La...

When it comes to advertising techniques, digital technology has continued to evolve and offer (read: inundate us with) a plethora of effective tools. But, more often than not, these new, shiny techniques draw focus and attention away from...

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or...

Real Time Bidding (RTB) has become a hot digital marketing trend over the last few years and for good reason. The technology has already proven its value to advertisers and publishers alike. Among other benefits, RTB offers pricing precision,...