What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

You look down and realize every fingernail has been chewed to the shortest length possible; in fact the pointer finger may be too short. Ouch. Time to move on to the lip biting. What’s with the nerves? Stop fearing the possibility of failure as a...

Unsubscribe. Unfollow. Filter newsfeed. Ignore. Delete. Feel like you have been doing this quite a bit lately? You are not the only one. Social media has not only become a staple for daily communication but has also become the preferred method of...

It’s bright and early Monday morning and you have a never-ending to do list to complete. Some of these tasks are left over from last week; some are day-to-day items and others may require more of your attention. You rank them in importance and start...

Do you smell that? No, it is not the fresh rainfall nor is it the trees blooming. It is the shift behind why businesses are being created today. Change is in the air. And unfortunately for some, it is here to stay. Sit back for a minute and think...

Courting. Dating. Escorting. Going out with. Whatever you want to call it, commitment is the common denominator. Though we typically correlate these terms with our personal lives, as marketers we need to make commitment a part of our professional...

Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...

Think back to a year or two ago. QR codes were becoming a real hit with advertisers and were spreading like wildfire. In fact, you couldn’t page through a magazine without seeing at least one QR code. Though QR Codes were first developed in 1994 by...

‘It’s not what you know, it’s who you know.’ Whether you know this statement to be true or not you’ve probably heard it more times than you can count. But did you ever think you would be measuring your personal and professional success off the...

Ever wonder how companies such as Apple can continuously be one of the most innovative companies and largely successful at the same time? The answer is not as complicated as you might think. It does not involve hiring the budget busting techie or...

Move over desktop and web, mobile and apps are here and they aren’t leaving anytime soon. According to Mobile By The Number information in March of 2011, there was a whopping four billion mobile phones in use in the world. Of that four billion, just...