What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Molly Carnicom

Tablet User Demographics and who you Should be Targeting

By Molly Carnicom on Thu, Jun 28, 2012 @ 01:06 PM in tablet advertising, tablet, Tablet User Demographics, tablet targeting

iPad, NOOK, Kindle Fire, Samsung Galaxy, Google Nexus 7. By now, these items are something we are very familiar with. Tablets have blown up the past few years and are continually evolving, growing and attracting more and more consumers. What’s an...

How to Maximize your Reach at the London 2012 Olympics

By Molly Carnicom on Thu, Jun 14, 2012 @ 01:05 PM in advertising

The London 2012 Olympics are fast approaching and many viewers are starting to plan where they will be watching the games. How will you be following the games? Are you a diehard fanatic that needs real time results? Or are you someone who browses...

5 Awesome Things you Need to Know About Layar Creator

By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in integrated marketing plan, augmented reality, qr codes, interactive print media, interactive augmented reality

Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...

Why Trust is a Vital Ingredient to Your Client Stew

By Molly Carnicom on Thu, May 31, 2012 @ 12:00 PM in customer trust, building trust

What’s in it for me? WIIFM. A common question posed several times daily whether in a business interaction or helping a neighbor out with yard work. As an individual, you may not notice you are asking yourself this question subconsciously but in...

Eight Brands That Rock a Tablet Optimized Website

By Molly Carnicom on Thu, May 24, 2012 @ 12:00 PM in tablet advertising, tablet optimized, Mediaspace tablet network, tablet optimized website

You receive a text from your friend, ‘Lunch at 12:30 today? Sushi?’ You agree knowing he will be late. You get there on time, sit down, and decide to browse the web a little on your tablet before your ‘I’ll be there in five minutes, I swear’ friend...

Building Better Rapport: Why Being the Black Sheep is a Good Thing

By Molly Carnicom on Thu, May 17, 2012 @ 12:00 PM in business relationships

‘Tell me something interesting about yourself’. Uh. Um. Nothing? You cannot count on one hand how many times you have been asked this question. It is one of the most popular ice breaker and interview questions out there. So popular you would think...

Reaching Your Audience: Why you can no Longer Ignore Display and Tablet Advertising

By Molly Carnicom on Thu, May 10, 2012 @ 12:00 PM in tablet advertising, digital, Reaching Your Audience, display advertising

Audience buying behavior changes just about as much as the weather in Minnesota. One day, it may be 76 degrees and the next day it may be sleeting. The same goes for buying behavior and its continual evolution over time. Just like meteorologists,...

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Promoting Wellness at the Workplace: Yoga Class > Last Night’s Leftovers

By Molly Carnicom on Thu, May 03, 2012 @ 12:00 PM in wellness at the workplace

What’s for lunch today? Leftovers from last night include a heaping piece of the best meaty  lasagna, gooey garlic bread, salad and a sliver of chocolate cake to top it all off. Sounds amazing, right? You devour everything leaving no crumbs behind...

Cinco de Mayo: Disrespectful, Thriving and not Historically Related Advertising

By Molly Carnicom on Thu, Apr 26, 2012 @ 12:00 PM in Historically Related Advertising

One tequila, two tequila, three tequila, floor. Cinco de Mayo is just around the corner, what are your plans to celebrate? Chances are it is some crazy fiesta involving margaritas, tequila, tacos, Dos Equis, and more tequila, but do you know why we...

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Boutique Agencies: Leaving the Crumbs for Big Guys

By Molly Carnicom on Thu, Apr 19, 2012 @ 12:00 PM in strategy, integrated marketing plan

A slice of creative. A slice of digital. And a slice of print. It seems like advertisers are splitting up the pie between several agencies these days rather than relying on someone devouring the entire marketing mix plan. Boutique agencies have...