What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Molly Carnicom

Cross off Your Entire To-Do List

By Molly Carnicom on Fri, Feb 03, 2012 @ 09:00 AM in productivity

How many to-do lists have you made within the past week? A majority of us have made at least one if not multiple lists. Of these lists, how many tasks have been completed? You have most likely checked off the obvious, easy tasks that take no time to...


Blackout Wednesday: the Day the Internet Lashed back to Protest SOPA

By Molly Carnicom on Thu, Jan 26, 2012 @ 04:52 PM in online, electronic mail

Noticed anything different lately on the Internet? Chances are some of your most frequently visited websites had a ‘blackout’ last Wednesday to protest the Stop Online Piracy Act (SOPA).

What does SOPA entail exactly? Great question. The new bill,...


Socially Responsible Impacts you can make in 2012

By Molly Carnicom on Thu, Jan 19, 2012 @ 12:00 PM in social media

New Year’s resolutions are extremely hard to keep as individuals, especially now that we are halfway through January, but have you ever considered making a New Year’s resolution for your company? How about the resolution to be more socially...

Challenging Assumptions: Reader Retention in Print vs. Online Media

By Molly Carnicom on Thu, Jan 12, 2012 @ 12:00 PM in online, tablet, newspapers, print

Now that 2011 has ended, you can take a look at what mediums worked best for engage audiences and determine: What worked? What didn’t work? A recent study conducted by the University of Oregon answers an interesting question: Does reader engagement...


Mobile Social Marketing: the Business Booster

By Molly Carnicom on Thu, Jan 05, 2012 @ 12:00 PM in social marketing, social media, mobile, mobile social marketing

2011 has come to an end and that has left many wondering where 2012 will take us. One thing we do know is consumers will continue to use their mobile devices to access just about anything on the go. This will result in the continual growth of mobile...

A ‘Pinteresting’ Way to Build Your Brand

By Molly Carnicom on Thu, Dec 29, 2011 @ 12:00 PM in Pinterest, social media, building your brand

Need to find a recipe for the next family reunion? Looking for a new project to spice up your home? Many of us would flock to Pinterest to find the answers to these very serious questions but did you know it is great place to build your brand as...

The Augmented Reality of Smartphone Apps

By Molly Carnicom on Thu, Dec 22, 2011 @ 12:00 PM in augmented reality

Games, Newsstand, Entertainment, Lifestyle, Finance and Weather. What do these all have in common? They are just some of the endless options of Smartphone apps available today. The latest and greatest apps can be a conversation starter in a crowded...