By Hannah Hill on Tue, Jul 02, 2013 @ 11:50 AM in advertising campaigns, integrate print and digital, integrated advertising campaign, integrated advertising solutions
Now that summer is finally here, it’s time to pack up the kids and/or your significant other and head to your favorite picnic spot. You might already be gearing up for that big annual Fourth of July picnic. Whatever it may be, a little preparation...
By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising strategy, retail shopping, advertising campaigns, advertising techniques, JCPenney
I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...
By Hannah Hill on Tue, May 07, 2013 @ 12:22 PM in advertising campaigns, effective advertising, successful advertising campaign, mother's day advertising
With less than a week until Mother’s Day, get ready for the uptick in ads geared toward mothers and their loved ones. According to Experian Marketing Services, Mother’s Day email campaigns sent within two weeks of the holiday receive 80% of the...
By Hannah Hill on Tue, Apr 30, 2013 @ 11:24 AM in advertising campaigns, provocative advertising, suggestive advertising, suggestive ads
As the rain and snow continue to fall this April I’m beginning to wonder if we’ll ever see those May flowers the seasonal rhyme promises. Advertisers across multiple industries are getting down and dirty in their advertising campaigns this spring,...
