What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Four Reasons Newspaper Advertising Still Matters

By Molly Carnicom on Thu, Mar 08, 2012 @ 12:00 PM in advertising, newspapers, print, consumer behavior

Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...

What you need to know to take advantage of tablet advertising

By Amy Xiong on Tue, Jan 31, 2012 @ 08:57 AM in advertising, tablet advertising, tablets

Here are a few tips  to effectively advertise on tablets:

  • Start with a strong strategy and concept

  • Content should be easy to read and accessible

  • Make it simple and quick

  • It should look like an app

  • Take advantage of the tablet’s multiple...