What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

When just starting out with a new business, entrepreneurs typically focus all of their efforts, resources and budget on marketing to a small niche of consumers. This niche could be determined by a geographic location, a particular age group (or...

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

Creating and launching a successful media campaign is akin to raising kids: it’s an overwhelming process with potential tantrums and sleepless nights. And at the end of the day, many marketers (and parents) hope they did a good enough job and that...

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...