By Jenna Bruce on Tue, Apr 12, 2016 @ 02:34 PM in media buying
Whether you want to build brand awareness or promote your products or service, you’ll need to engage in some good ol’ fashioned media planning. It may seem simple to some – after all, how hard can it be to gather some data and use it to align your...
By Jenna Bruce on Wed, Sep 02, 2015 @ 09:17 AM in media buying, media planning, media planning agency
If you’re a small- to medium-sized company, you know firsthand that a careful and strategic media campaign can help grow your business from a local player to a national brand. That’s the good news. The bad news is, launching a successful media...
By Jenna Bruce on Tue, Aug 18, 2015 @ 01:16 PM in media buying, media planning
With the continued fragmentation of the marketing landscape, it has become increasingly difficult for CMOs to know whether or not they are spending their budgets on the right media mix. Obviously, every individual brand has different campaign...
By Jenna Bruce on Tue, May 26, 2015 @ 01:36 PM in media buying
Because digital technologies are constantly evolving, it’s easy for marketers to find themselves overwhelmed and confused when creating and launching their online campaigns. At these times they may wonder if it makes sense to seek professional help...
By Jenna Bruce on Tue, Mar 24, 2015 @ 08:58 AM in digital advertising, media buying
Gartner recently surveyed 315 CMOs about their digital marketing budgets and learned budgets are expected to increase by 8% in 2015. In its worldwide survey of CMOs, IBM found CEOs are increasingly calling upon their CMOs to offer strategic input....
By Jenna Bruce on Tue, Jul 01, 2014 @ 10:29 AM in media buying, media buyer
I admit, I am coming late to the “Breaking Bad” party, just like I came late to “The Sopranos” party and “Downton Abbey” party. But hey, I arrive eventually. So as I’m watching an episode of Breaking Bad the other night on Netflix (I’m only on...
By Jenna Bruce on Tue, May 27, 2014 @ 11:27 AM in media buying, media buyer
Are you a CMO or marketing director who isn’t sure whether you need the services of a media buyer or whether you should just buy media direct from the source? This handy little quiz will help you decide.
But before we get to the quiz, let’s discuss...
By Jenna Bruce on Thu, Apr 17, 2014 @ 12:38 PM in media buying, media buyer
The following is a guest post byJenna Bruce.
By now you’ve heard the news: Gwyneth Paltrow and Chris Martin have decided to call it quits, or rather, ‘consciously uncouple’ after 10 years of marriage, which in the world of celebrity is a very long...
By Hannah Hill on Tue, Mar 18, 2014 @ 09:23 AM in media buying, media buying agency
According to Merriam-Webster, a misconception is "a false idea or belief," with false being the operative word. That being said, common misconceptions are those that are widely believed. While writing this blog post, I googled "common...
By Hannah Hill on Thu, Feb 13, 2014 @ 02:02 PM in media buying
The following is a guest post byJenna Bruce.
When I was 12 I got what was perhaps the worst perm ever given to a human being. My hair was medium length and I had presented the hairdresser with a photo from a magazine of a woman with the same length...
