What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Amy Xiong

Adding kindness to your customer service works

By Amy Xiong on Tue, Mar 27, 2012 @ 08:39 AM in customer service

We’ve all experienced horrible customer service and shared those horrible experiences with our family, friends and coworkers, who then pass our horror stories to people they know. The various advertising and marketing mediums helps get brand names...

Your ability to create your own luck determines success

By Amy Xiong on Tue, Mar 20, 2012 @ 08:39 AM in success

Why is it that some people are more successful than others? Do they have a four leaf clover stashed up their sleeves [or somewhere else]? Or are the God(s) always smiling down on them?

There are some commonalities of successful individuals and...

Mediaspace Tablet Network™ growth trend mirrors tablet adoption

By Amy Xiong on Mon, Mar 19, 2012 @ 09:59 AM in digital, tablet, Mediaspace tablet network

In November 2011, Mediaspace Solutions established the Mediaspace Tablet Network™. “The Mediaspace Tablet Network is not your typical ad network,” said Scott Jagodzinski, CEO at Mediaspace. “It is powered by our long-standing relationships with...

Using Facebook and Social Media to Make a Difference

By Amy Xiong on Tue, Mar 13, 2012 @ 11:39 AM in social media

Throughout the entire week, my Facebook  newsfeed has been filled with status updates about the KONY 2012 video. The success and fast spread of this viral video is not only due to its emotional appeal, but also because of its use of social media, in...

How to use heat mapping to effectively plan your site

By Amy Xiong on Tue, Mar 06, 2012 @ 08:24 AM in ad placement

How do you decide the best location for your call to actions? How should your website be designed  to ensure the key elements are seen first? One tool that will help build an effective site and determine where to place call to actions is heat...

How to determine the best advertising solutions for your company

By Amy Xiong on Tue, Feb 21, 2012 @ 10:28 AM in best advertising solutions, Frank N. Magid Associates

What have you found to be the best advertising solutions for your company? How do you know these are the best? Are you testing and changing and testing again? Are you primarily focusing on just print media or digital? Are you trying to reach your...

Mediaspace Creates Blue Sky News Highlighting the Benefits and Changes in the Newspaper Industry

By Amy Xiong on Mon, Feb 20, 2012 @ 12:00 PM in mediaspace solutions, Jeff Griffing, Star Tribune, Blue Sky News

Mediaspace Solutions deals with hundreds of newspapers every day, and what we read about the industry and what we have experienced are two different things. The Blue Sky News newsletter has been created to give a different perspective on the...

5 Truths About Emails You Can Use to Cut Through the Clutter

By Amy Xiong on Tue, Feb 14, 2012 @ 08:49 AM in email marketing, email marketing tips

  1. The average user receives 147 emails a day

  2. People spend about 2.5 hours checking their email

  3. In less than three seconds 80% of emails are deleted

  4. The average person writes about 40 emails a day

  5. There are 12 messages we receive that will...

The importance of a strong organizational culture

By Amy Xiong on Tue, Feb 07, 2012 @ 12:30 PM in mediaspace solutions, culture

What kind of culture does your company embrace? When an organization has a strong culture, it keeps their employees actively and passionately engaged. A strong culture impacts the values and norms of an organization. It creates and supports the...

What you need to know to take advantage of tablet advertising

By Amy Xiong on Tue, Jan 31, 2012 @ 08:57 AM in advertising, tablet advertising, tablets

Here are a few tips  to effectively advertise on tablets:

  • Start with a strong strategy and concept

  • Content should be easy to read and accessible

  • Make it simple and quick

  • It should look like an app

  • Take advantage of the tablet’s multiple...