What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Creating and launching a successful media campaign is akin to raising kids: it’s an overwhelming process with potential tantrums and sleepless nights. And at the end of the day, many marketers (and parents) hope they did a good enough job and that...

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

When we suggest to our B2B clients they should be advertising in trade magazines, we generally get the same response, “Do those still work?” Okay, sure, there are other competing media channels all vying for your ad spend, so why put your money...

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your...

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

Last week we talked about why it was important to map your customer’s journey. Journey maps allow business leaders and marketers to recognize and understand how their customers experience their brand. It’s as close to walking in your customer’s...

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

If we surveyed 100 healthcare providers on the ways in which their industry has changed over the past decade, no doubt nearly all would mention the increasing need for excellent customer service. This is due in large part to patients beginning to...