What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Benefits of Location-Based Marketing and Tips for Success

By Jenna Bruce on Mon, Mar 19, 2018 @ 10:00 AM in location, data research, targeting

Location-based marketing isn’t new. For decades marketers have been able to reach their target audience at the right place and time. But thanks to the rise of mobile devices and advancing technologies, location-based marketing has become easier and...

6 Tips for Effective Lead Nurturing Campaigns

By Jenna Bruce on Mon, Mar 12, 2018 @ 10:00 AM in analytics, lead nuturing, strategy

In recent years, more of our clients have realized that inbound marketing creates warm leads, and warm leads are the ones with the biggest potential to convert. But generating these leads isn’t enough. Marketers must develop lead nurturing...

5 Ways Data Can Improve Your Marketing Campaigns

By Jenna Bruce on Mon, Feb 26, 2018 @ 10:00 AM

According to the Data and marketing Agency, 44% of marketers have a data management platform, while 33% are planning on using one in the near future. 68% of respondents to the survey said that improving ROI measurability was the most important goal...

1

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in customer engagement, small business, ROI, Media Mix, local marketing

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

The Biggest OOH Marketing Trends for 2018

By Jenna Bruce on Mon, Jan 29, 2018 @ 10:00 AM

2017 was a fantastic year for the out-of-home (OOH) advertising sector, with many exciting developments offering CMO’s greater access to data and more creative opportunities. With 2018 just getting started, we are already seeing some new trends...

How to Become a Local Rankings Aficionado and Get More Sales and Leads!

By Jenna Bruce on Mon, Jan 22, 2018 @ 10:00 AM in customer engagement, seo, optimization, keywords, local search

If you’re like a lot of business owners, you’ve probably spent a good amount of time Googling the product or service you offer to see which local businesses are outranking you on the first page of the results. Maybe you’re even having a hard time...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in print marketing, budget, customer trust, analytics, frequency

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in customer engagement, social media, personalization, analytics

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in budget, ROI, media planning

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...

Wanna Boost Email Subscribers? Try These 3 Hacks

By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in email marketing, online advertising, retail advertisers, content marketing, digital advertising

If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...