What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Integrated Marketing Strategies That Actually Work

By Jenna Bruce on Mon, Nov 18, 2019 @ 10:00 AM in integrated marketing, integrate print and digital, integrated advertising campaign, print media, digital media planning

Ask any CMO what their biggest challenge is and they’re likely to tell you selecting the right channels to deliver their brand’s messaging. There was a time when marketers had limited channels to choose from, namely traditional outlets like print,...

5 Ways to Win with OOH Ads

By Jenna Bruce on Mon, Nov 11, 2019 @ 10:00 AM in integrated marketing plan, creative advertising, outdoor advertising, out-of-home advertising

If you are a CMO, you’re most likely aware that more and more marketing channels open up each year. You most likely also know that you have become even more accountable for delivering big results and return on ad spend.

Though newer, shiner channels...

How to Conduct Audience Research to Craft the Right Messaging

By Jenna Bruce on Mon, Nov 04, 2019 @ 10:00 AM in Reaching Your Audience, integrated marketing, target audience, marketing goals

Imagine your mother-in-law visits one afternoon and brings with her a little gift she picked up for you at a local flea market. You open it. It’s a set of clown salt and pepper shakers.

She asks if you like them and you say, “These are going in the...

Do You Have a Solid Marketing Strategy in Place?

By Jenna Bruce on Mon, Oct 28, 2019 @ 10:00 AM in marketing, marketing goals, ROI, lead nuturing

We talk a lot about running advertising campaigns on this blog. We’d be remiss if we didn’t also discuss the biggest factor in whether or not that campaign will be successful: and that is whether or not you have an overall solid marketing strategy...

Common Newspaper Advertising FAQs

By Jenna Bruce on Mon, Oct 21, 2019 @ 10:00 AM in print media, Site Direct Media Buying, negotiating, executing media plans

I had a friend once who loved a particular restaurant in the city we were both living in and it royally irked him when he called for a reservation and couldn’t get a table, especially when he was trying to impress a new love interest. He started...

5 Pieces of Marketing Collateral That Convert

By Jenna Bruce on Mon, Oct 14, 2019 @ 10:00 AM in print advertising, print marketing, Marketing collateral

If you follow any marketing trends, you know that this year has had many a small business owner trying to figure out how to get chatbots to work for them. While AI certainly has a place in marketing, know what we’ve found to work even better? Good...


5 Strategies for Marketing Your Urgent Care Center

By Jenna Bruce on Mon, Oct 07, 2019 @ 10:00 AM in media buying, marketing goals, healthcare

As more consumers learn the benefits of visiting an urgent care center (UCC) over a traditional emergency room, more centers pop up in a local area. It doesn’t matter if your center has the latest equipment and most experienced staff. To stop...

Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?

By Jenna Bruce on Mon, Sep 30, 2019 @ 10:00 AM in newspaper advertising, direct response, budget, remnant advertising

Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?

Newspaper advertising is still, hands down, one of the best ways to get your message in front of your audience. Particularly if your audience is part of the baby boomer...

5 Biggest Mistakes Direct Response Marketers Make

By Jenna Bruce on Mon, Sep 23, 2019 @ 10:00 AM in direct response, results, call-to-action

If you’ve read our blog in the past, you know that we are big proponents of direct response marketing, particularly for SMBs. We sing its praises because direct response marketing is highly trackable while at the same time offers quantitative data...

5 Mistakes SMBs Make That Kill Their Branding Efforts

By Jenna Bruce on Mon, Sep 16, 2019 @ 10:00 AM in strategy, integrated marketing plan, creative advertising strategies, branding

The world is changing and along with it, how we interact with one another and perceive those interactions. We’re living in a time when even individuals are expected to brand themselves. So certainly SMBs aren’t off the hook!

But what does it mean to...