What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Banner Ad “Best Practices” That Kill Conversions

By Jenna Bruce on Tue, Oct 25, 2016 @ 01:43 PM in digital advertising, Ad conversion

If you’ve spent any time or budget on display advertising, you already know that one of the biggest detriments of a campaign is underperforming creative. And, while there is plenty of advice going around the web about the best practices for creating...

3 Advantages of Site Direct Media Buys

By Jenna Bruce on Tue, Oct 18, 2016 @ 01:15 PM in Site Direct Media Buying

There’s been a lot of hype over the last few years about programmatic ad buying. While it has the potential to allow advertisers to reach their audience at scale and at a low cost, and though it makes real-time optimization possible – the technology...

5 Marketing Ideas to Improve Your Print Campaigns

By Jenna Bruce on Tue, Oct 11, 2016 @ 11:22 AM in print media

Fall is officially here, which means in just a few short months a brand new year will arrive, and with it, new marketing trends to leverage, social media sites to tame, and tactics to unleash. But before we even think about what marketing will be...

5 Reasons Why Branding is Important for Your Small Business

By Jenna Bruce on Tue, Oct 04, 2016 @ 09:33 AM

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their...

Is Native Advertising Right for Your Business?

By Jenna Bruce on Tue, Sep 27, 2016 @ 01:02 PM

As technology advances and consumers are more able to ignore, if not completely shut off, blatant ads, more companies are turning to native advertising as a way to engage finicky audiences. But what exactly is native advertising and is it right for...

How to Negotiate with Media Vendors Like a Pro

By Jenna Bruce on Tue, Sep 20, 2016 @ 02:08 PM in media buying

Buying media for clients means ensuring we get them the best deal possible while nurturing our partnerships with media reps. This is how we create successful campaigns for clients and lasting relationships with effective media properties.

While it’s...

How Local Advertisers Might Cash in on the Pokémon Go Craze

By Jenna Bruce on Tue, Sep 13, 2016 @ 02:00 PM in advertising

You would have to have been living under a proverbial rock to have not heard about the mass hysteria revolving around Pokémon Go, the game made famous 20 years ago by Ninetendo. Within two days of its launch, the app had completely surpassed the...

6 Pieces of Marketing Collateral That Can Help You Brand Your Business

By Jenna Bruce on Tue, Sep 06, 2016 @ 10:30 AM in Marketing collateral

Printed marketing collateral should be the backbone of every branding effort, not only because it’s the most cost- and time-effective means of putting your message in front of your ideal customers, but also because it uniquely combines your message,...

Create Video Content Like the Big Brands

By Jenna Bruce on Tue, Aug 30, 2016 @ 12:30 PM in video advertising

Have you been put in charge of creating video content for your marketing team? Do you understand that videos are great for engaging an audience, but don’t have a clue about how to create ones that are effective and get people to see your brand as...

Should You Be Investing in Interactive Print Campaigns?

By Jenna Bruce on Tue, Aug 23, 2016 @ 12:30 PM in print advertising, interactive print media

If you’re “of a certain age,” you may remember that old Reeses Peanut Butter Cup commercial where the guy with a chocolate bar runs into the girl with the peanut butter, and when they collide, magic happens. Magic in the form of a...