What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Five Common Mistakes CMOs Make When Running RTB Campaigns

By Jenna Bruce on Fri, Feb 03, 2017 @ 11:26 AM in real-time bidding

Real Time Bidding (RTB) has become a hot digital marketing trend over the last few years and for good reason. The technology has already proven its value to advertisers and publishers alike. Among other benefits, RTB offers pricing precision,...

Biggest Digital Marketing Mistakes to Avoid in 2017

By Jenna Bruce on Wed, Jan 25, 2017 @ 12:33 PM in digital marketing

A new year has arrived and with it, the potential to reach more customers and earn more revenue. And thanks to technological advances and new channels emerging, digital offers some significant ROI if you know what you’re doing.

With this in mind,...

5 Digital Marketing Traps That Are Killing Your Campaigns

By Jenna Bruce on Tue, Dec 13, 2016 @ 02:00 PM

Every CMO envisions creating successful marketing campaigns and being a hero around the office. Sadly, many make digital marketing mistakes that absolutely kill their campaign’s success.

If you want to taste glory instead of bitter failure, avoid...

The WHY and HOW of Marketing to Baby Boomers

By Jenna Bruce on Tue, Dec 06, 2016 @ 01:34 PM

Today’s marketers seem infatuated, perhaps even a little obsessed with Millennials. And, when you read studies, like the one done by Accenture that reports Millennials spend roughly $600 billion annually, you understand why companies like Coca Cola...

5 Reasons Your Print Campaigns are Failing Miserably

By Jenna Bruce on Tue, Nov 22, 2016 @ 02:44 PM in print advertising, Return on Investment

Let’s start off by discussing a harsh reality: most print campaigns fail miserably; not because print is dead – it is very much alive – but because marketers often make the same old mistakes that lead to wasted spend and little to no ROI.

If your...

Why Direct Mail Beats Email and How You Can Make It Work for You

By Jenna Bruce on Tue, Nov 15, 2016 @ 11:53 AM in email marketing, direct mail

Ever since digital technology came onto the scene, the myths about print marketing began swirling. But those myths – the ones that claim all print channels are dead – are just that, myths.

The truth is, print marketing is very much alive and well....

5 Things That Will Give Your Billboard Ad Maximum Impact

By Jenna Bruce on Tue, Nov 08, 2016 @ 11:49 AM

As the digital marketing landscape evolves and technology advances at a quickening pace, OOH campaigns continue to offer advertisers big ROI. Billboard ads in particular act as terrific physical markers allowing thousands, and even tens of...

The Biggest Digital Marketing Trends for 2017

By Jenna Bruce on Tue, Nov 01, 2016 @ 11:54 AM

2016 is almost over, which means it’s time to reflect on your marketing campaigns to determine what worked and what didn’t. It’s also time to think about upcoming digital marketing trends for 2017 so you can begin planning your marketing budgets for...

5 Banner Ad “Best Practices” That Kill Conversions

By Jenna Bruce on Tue, Oct 25, 2016 @ 01:43 PM in digital advertising, Ad conversion

If you’ve spent any time or budget on display advertising, you already know that one of the biggest detriments of a campaign is underperforming creative. And, while there is plenty of advice going around the web about the best practices for creating...

3 Advantages of Site Direct Media Buys

By Jenna Bruce on Tue, Oct 18, 2016 @ 01:15 PM in Site Direct Media Buying

There’s been a lot of hype over the last few years about programmatic ad buying. While it has the potential to allow advertisers to reach their audience at scale and at a low cost, and though it makes real-time optimization possible – the technology...