What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Write a Killer Job Ad

By Jenna Bruce on Mon, Oct 30, 2017 @ 09:00 AM in target audience, keywords

All small businesses have one thing in common: the desire to grow as quickly as possible. Once growth occurs though, it becomes incredibly important to hire the right staff who can take your business to the next level.

In the same way that writing...

Landing Pages Not Converting? Here are 5 Tricks for Better Conversion

By Jenna Bruce on Mon, Oct 23, 2017 @ 09:00 AM in digital advertising, digital, Landing Pages, Ad conversion, conversion rate

Are your landing pages sour or sweet? Do they seem to repel buyers instead of attract them? Are they causing you to lose revenue instead of generate more?

It doesn’t have to be this way!

There are common aspects of your web pages that affect user...

3 Ways to Promote your Local Business on Social Media

By Jenna Bruce on Mon, Oct 16, 2017 @ 09:00 AM in social marketing, social media, social media advertising

Did you know that consumers are highly influenced by the content found on social media? Here are some statistics that should get you thinking:

The 4 Big DON’Ts of Native Advertising

By Jenna Bruce on Mon, Oct 09, 2017 @ 03:43 PM in advertising, digital, native advertising

Native advertising has been gaining in popularity over the past few years. In fact, according to Red Branch Media, 56% of the total U.S. display ad revenue in 2016 was spent on native advertising.  And, Business Insider Intelligence predicts this...

Will Print Advertising Still Work in 2018?

By Jenna Bruce on Wed, Sep 27, 2017 @ 09:38 AM in print advertising, benefits of print, integrate print and digital

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

What the Solar Eclipse Taught Us About Marketing

By Jenna Bruce on Tue, Sep 05, 2017 @ 09:00 AM in advertising, integrated marketing, keywords

What the Solar Eclipse Taught Us About Marketing

Did you see it? Were you one of the millions who caught sight of the solar eclipse on August 21st, 2017? It was an historic event, and one that inspired people from around the world to travel to the...

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, social media, digital ads, email marketing

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, print, advertisers, social media advertising, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in advertising, print, print ads, direct mail

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up: