What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The ‘Right’ Digital Ad for your Business

By Scott Olson on Thu, Jun 27, 2013 @ 12:55 PM in advertising capabilities, digital advertising, mobile advertising, digital marketing

Today the options are nearly endless when it comes to digital ads. Selecting the ‘right’ ad for your business, whether it’s business to business, business to consumer, tangible product, or service, can be very difficult. And things aren’t going to...

Exploring New Digital Advertising Strategies for Newspapers

By Kyle Stowe on Mon, Jun 17, 2013 @ 12:05 PM in digital advertising, sponsorship advertising, native advertising, video advertising

As the digital renaissance pushes into 2013, it’s more important than ever for advertisers to understand how to effectively reach consumers on a digital advertising platform that’s expanding every day. While digital advertising is far from being a...

Can Digital Advertising Coexist with Paywalls?

By Kyle Stowe on Mon, Jun 10, 2013 @ 01:15 PM in digital advertising, online newspapers, paywalls

As more and more readers put down the traditional print newspaper and begin reading online, newspaper publications will continue to scramble to find ways to make up for millions of dollars in revenue once earned in print advertising. And despite...

Breaking the rules of digital advertising

By Scott Olson on Thu, May 30, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising

For his entire career, John Kerr has pushed the envelope and embodied the shatter the status quo mentality. Most recently, as director of multimedia sales with The Press-Enterprise, as Kerr removed traditional ad networks from their digital...

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Mobile Advertising: As told by Pandora and Tumblr

By Hannah Hill on Tue, Apr 02, 2013 @ 02:36 PM in digital advertising, mobile advertising, mobile

Mobile advertising is really starting to take off and a recent poll determined one in two mobile users is okay with receiving ads on their mobile device, so long as they are relevant and beneficial. Let’s take a look at mobile advertising through...

Surprised? Online Newspaper Content Consumption on the Rise

By Scott Olson on Thu, Mar 28, 2013 @ 12:37 PM in digital advertising, newspaper advertising, newspaper readership

A new report from the Newspaper Association of America came out Monday and you might be a bit surprised by the actual numbers and data included. Now I’m a marketing guy and try my best to live up to the prejudice that I would just take whatever...

Attention Digital Advertisers: It’s Time for Spring Cleaning

By Hannah Hill on Tue, Mar 19, 2013 @ 01:36 PM in digital advertising, digital advertising campaign, advertising techniques, integrate print and digital

The weather is getting warmer, the birds are singing louder and there’s simply a spring in everyone’s step (pun intended). Tomorrow, March 20, officially marks the first day of spring. That means it’s time to come out of hibernation, stretch your...

Borrell: Digital Revenue to Grow 30% at some Newspapers in 2013

By Scott Olson on Thu, Mar 14, 2013 @ 03:58 PM in digital advertising, newspaper advertising, publications

You read that right: 30%, not 3%. If you’re a pessimist as far as the newspaper or publication industry goes, you probably laugh at that number. But consider the source and the history that went into that prediction. You can get the full story from ...

Note to Advertisers: Time to Challenge Your Limiting Beliefs

By Scott Olson on Thu, Mar 07, 2013 @ 11:39 AM in digital advertising, newspaper advertising, local advertising

Everyone has their favorite spot on the couch, their favorite chair to sit in and their side of the bed. It’s what we’re comfortable with. It’s easy, and it’s a no-brainer. We do so much thinking and running and are constantly on the go that when we...

What if Preprint Newspaper Advertising Went Away?

By Scott Olson on Thu, Feb 28, 2013 @ 11:14 AM in digital advertising, newspaper advertising, preprints, millennials

Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around...