What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

Innovative Advertising across Print, Digital and TV Mediums

By Hannah Hill on Tue, Nov 27, 2012 @ 11:55 AM in advertising, digital advertising, print advertising, television advertising

An innovative advertising campaign is important across print, digital and TV mediums. With so many advertisements coming at us from every direction, especially with the 2012 holiday season upon us, companies need to be innovative if they want a...

Who you tryin’ to get crazy with ese? Don’t you know I’m local?

By Scott Olson on Thu, Nov 08, 2012 @ 04:15 PM in digital advertising, mobile advertising, local digital advertising, local advertising solutions, local advertising

It’s been a big week, especially if you’ve been awake for more than 10 minutes. We had a little thing called the presidential election and there’s obviously much that’s been said about that. The interesting thing though, is that the world doesn’t...

Print and Digital Advertising: A Perfect Pair

By Hannah Hill on Tue, Oct 23, 2012 @ 01:37 PM in digital advertising, tablet advertising, print advertising

For many years, if you wanted to advertise your product, you had only one option: print. Take a look at the first Coca-Cola newspaper ad that ran in The Atlanta Journal in 1886. It is a black and white text-only ad with little creativity. Magazines...

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Blue Sky Collective Creates Scalable Solutions for Newspapers

By Scott Olson on Mon, Oct 22, 2012 @ 06:24 AM in digital advertising, newspaper advertising, newspapers industry

Mediaspace Solutions’ Blue Sky Collective, a rogue consortium of newspaper ownership groups working together to drive fresh ideas for advertisers, held the second meeting of the minds October 15 and 16 at the Digital First offices in Chicago,...

Newspapers and Magazines Taking Different Paths to Secure Longevity

By Scott Olson on Thu, Oct 18, 2012 @ 02:18 PM in digital advertising, newspaper advertising, newspaper industry

There’s no question things are changing in the print industry. We’ve all been hearing about it for years and the prognosticators have been saying publishing is on its way down. While there’s no denying revenues have dropped and print circulations in...

Digital Advertising Elements that Increase Engagement

By Hannah Hill on Tue, Oct 16, 2012 @ 02:45 PM in digital advertising, advertising techniques, ad engagement

As digital advertising continues to increase in popularity you should be thinking about how you can increase engagement with your target audience. A 2012 study by the Newspaper Association of America surveyed 2,519 respondents 18 and up who read a...

7 Steps to Landing an Interview with a Digital Ad Guru - Part 2

By Scott Olson on Thu, Sep 27, 2012 @ 03:48 PM in digital advertising, adtivity by appssavvy, chris cunningham, appssavvy

Tuesday we posted Part 1 of this two-part series on landing an interview with digital advertising guru Chris Cunningham. Chris is CEO of appssavvy, the creators of adtivity by appssavvy. Part two is below and picks up with step five, 'Be willing to...

7 Steps to Landing an Interview with a Digital Advertising Guru - Part 1

By Scott Olson on Tue, Sep 25, 2012 @ 03:04 PM in digital advertising, adtivity by appssavvy, chris cunningham

Last week we posted an introduction to an Chris Cunningham, CEO of appssavvy and creator of the adtivity by appssavvy platform, a main player in the ever-changing world of digital advertising. But how does an interview like that happen? And what...

Mediaspace Takes Local DR Advertiser MyPillow to National Audiences

By Scott Olson on Mon, Sep 24, 2012 @ 04:15 AM in digital advertising, newspaper advertising, direct response advertising

 

MyPillow has made it their mission to create the best pillow in the world and partnered with Mediaspace Solutions to get the word out. Since 2010, MyPillow has worked with Mediaspace to place advertising in both local and national publications...

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