What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Hannah Hill

Give Thanks for Mobile Coupons

By Hannah Hill on Tue, Nov 26, 2013 @ 11:36 AM in mobile coupons

According to eMarketer, 16.3% of mobile phone users in the United States redeemed a mobile coupon in 2012. Were you one of them? The market research company estimates the number of mobile coupon users will increase to 53.2 million in 2014 and nearly...

What Thanksgiving Can Teach Us About Successful Print Campaigns

By Hannah Hill on Mon, Nov 25, 2013 @ 01:10 PM in successful print advertising, successful advertising campaign, print campaigns

The following is a guest post by Jenna Bruce.

Thanksgiving is not just a day to stuff our faces and grin and bear the psychological pain inflicted by our families. No. It’s also a day that can teach us a great deal about what it takes to create...

Advertisers Use Mobile Advertising to Boost Holiday Sales

By Hannah Hill on Tue, Nov 19, 2013 @ 10:57 AM in mobile advertising, holiday advertising

According to the 2013 Hipcricket Holiday Mobile Commerce Survey conducted in September 2013, mobile will drive holiday shopping this year. Of those surveyed, 53% said shopping on a mobile device is more attractive than visiting a retail location....

How to Determine What Type of Publication is Best for Your Ads

By Hannah Hill on Mon, Nov 18, 2013 @ 11:50 AM in advertising strategy, print advertising

The following is a guest post by Jenna Bruce.

It shouldn’t come as news that the modern media landscape has been fragmenting for the last decade, presenting advertisers with a plethora of media outlet choices. Understanding which media publication...

The Benefits of Local Digital Advertising

By Hannah Hill on Tue, Nov 12, 2013 @ 10:28 AM in digital advertising, local digital advertising

When it comes to local digital advertising, an advertiser can either work with a traditional ad network or buy direct. While ad networks have been used by many to reach large audiences, they aren't the best option. Direct local advertising buys can...

Native Advertising: Marketing Flop or Marketing Future?

By Hannah Hill on Mon, Nov 11, 2013 @ 12:46 PM in native advertising

Have you ever stumbled upon a web page only to find that the editorial and advertisements were so well interwoven that you couldn’t tell what was what? I mean, you couldn’t distinguish pure content from promotional material? If so, you have...

Online Video Advertising Is On the Rise

By Hannah Hill on Tue, Nov 05, 2013 @ 10:22 AM in online advertising, video advertising, online video advertising, pre-roll video advertising

The Interactive Advertising Bureau recently polled 5,000 U.S. advertising executives and found that 75% plan to modify their budgets and shift advertising dollars from television to digital video ads in the next 12 months. Whether they plan to...

Newspaper Ads Capture Attention With or Without Content

By Hannah Hill on Tue, Oct 29, 2013 @ 01:27 PM in newspaper advertising, newspaper ads, innovative print ads

When was the last time a newspaper ad captured your attention? Hopefully you don’t have to rack your brain too hard to remember. If you read the New York Times on a regular basis you only have to think back to last Wednesday when 20th Century Fox...

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How to Ensure Your Gmail Contacts See Your Promotional Emails

By Hannah Hill on Mon, Oct 28, 2013 @ 11:03 AM in email marketing, email marketing tips, automated email marketing, marketing emails

If your promotional or marketing emails are suddenly not being read, don’t panic. It’s not because your writing suddenly stinks or your customers are going on a strike against emails. Most likely, it’s because of Gmail’s new tabbed inbox.

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What Makes A Good Advertising Slogan?

By Hannah Hill on Tue, Oct 22, 2013 @ 12:52 PM in advertising slogans, best advertising slogans, ad slogan, slogan

To determine what makes a good advertising slogan, let’s start with the basics. According to our pals Merriam and Webster, a slogan is “a word or phrase that is easy to remember and used by a group or business to attract attention.” It is also...