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A brew of marketing and advertising news for your insatiable knowledge palette

Hannah Hill

The Right Media Mix Requires the Right Media Buyer

By Hannah Hill on Thu, Feb 13, 2014 @ 02:02 PM in media buying

The following is a guest post by Jenna Bruce.

When I was 12 I got what was perhaps the worst perm ever given to a human being. My hair was medium length and I had presented the hairdresser with a photo from a magazine of a woman with the same length...

Why We Love Media Buying (and You Should, Too)

By Hannah Hill on Tue, Feb 11, 2014 @ 01:34 PM in media buying, media buying agency

It should come as no surprise to you that we at Mediaspace Solutions love media buying. No, we are not professing this love to you because Valentine’s Day is this week or because someone told us to get more in touch with our emotions. Media buying...

3 Reasons to “Heart” Media Buyers

By Hannah Hill on Thu, Feb 06, 2014 @ 11:43 AM in media buying, media buying agency

The following is a guest post by Jenna Bruce.

Valentine’s Day is quickly approaching, which means it’s time to buy that box of chocolates and flowers and make a dinner reservation at the fanciest restaurant in town so the “one you love” knows you...

Local Newspaper Advertising: Are We onto Something or on Something?

By Hannah Hill on Tue, Feb 04, 2014 @ 01:41 PM in local newspaper advertising

Advertising in the local newspaper is by no means a novel idea, but it can still deliver results for advertisers and therefore deserves a portion of your advertising budget. Included below are five ways to increase the effectiveness of your local...

Print Has Still Got It, But Integrated Campaigns Work Even Better

By Hannah Hill on Wed, Jan 29, 2014 @ 12:14 PM in integrate print and digital, integrated advertising campaign, integrated advertising solutions

The following is a guest post by Mike Adams. Mike has started and sold two successful companies before retiring. When he's not golfing and playing tennis he coaches new entrepreneurs on business best practices.

Retail sales and business spending are...

Athletic Perseverance Makes for Powerful Advertising Campaigns

By Hannah Hill on Tue, Jan 28, 2014 @ 11:24 AM in advertising campaigns

With both Super Bowl XLVIII and the Sochi 2014 Winter Olympics just around the corner, it’s no surprise we would devote an entire blog post to the determined athletes behind some of the most powerful advertising campaigns of the year. Not only do...

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When It Comes to Creating Advertising Campaigns, WWLLJD?

By Hannah Hill on Thu, Jan 23, 2014 @ 10:57 AM in advertising campaigns

The following is a guest post by Jenna Bruce.

Got an advertising campaign you were sure was going to be a winner but instead underperformed? It’s not a good feeling, but it’s part of the marketing game. Here’s what you do the next time it happens:...

How Kickboxing Can Make You a Better Advertiser

By Hannah Hill on Tue, Jan 21, 2014 @ 10:14 AM in advertising, advertising strategy

For the past three years I have been taking kickboxing classes twice per week and I absolutely love it. Kickboxing is a fun fitness activity that helps me stay in shape while also providing a healthy opportunity to reduce stress and release pent up...

What to Look for in a Media Buying Agency: Ben & Jen vs. Kris & Kim

By Hannah Hill on Tue, Jan 14, 2014 @ 12:12 PM in media buying, media buying agency

When it comes to planning your next advertising campaign, consider utilizing the expertise of a media buying agency. Think about it, when you outsource your media buying, you will have more time to devote to the creativity of your next advertising...

5 Myths about Digital Advertising

By Hannah Hill on Mon, Jan 13, 2014 @ 11:02 AM in digital advertising, digital ads

The following is a guest post by Jenna Bruce.The IAB released a report last year showing that online ad revenues increased 22% in 2011 reaching $31 billion, a record-breaking figure. Mobile ads also saw the fastest growth with a 149% increase to...