By Hannah Hill on Tue, Jan 07, 2014 @ 11:27 AM in traditional advertising channels
The start of the year is as good a time as any to evaluate your advertising strategy. You have probably asked yourself at one time or another if traditional advertising channels (i.e., newspapers, magazines, and television) are still worth your time...
By Hannah Hill on Tue, Dec 31, 2013 @ 09:52 AM in advertising campaigns, successful advertising campaign
Tonight is the night for the big New Year’s Eve countdown in Times Square. It is hard to believe another year has come and gone. Maybe it was a good year for your business, maybe it wasn’t. Regardless, the end of the year is usually a good time for...
By Hannah Hill on Thu, Dec 26, 2013 @ 11:57 AM in advertising strategy
The following is a guest post by Jenna Bruce.
Welcome back for part two of this blog series. Hopefully you pick up on the benefits of print, digital and mobile advertising and figure out which channels are best for your next advertising campaign....
By Hannah Hill on Mon, Dec 23, 2013 @ 09:42 AM in advertising strategy
The following is a guest post by Jenna Bruce.
To some people, the holidays are a time for family, presents and laughter. And while I can appreciate spending time with my family (to some degree anyway), gift giving and good ol’ fashioned holiday...
By Hannah Hill on Tue, Dec 17, 2013 @ 10:12 AM in holiday advertising
When it comes to holiday advertising, the recipe for success isn’t as simple as the recipe for Grandpa’s famous gingerbread cookies. Some consumers prefer sentimental ads while others prefer those more humorous in nature. Chances are your favorite...
By Hannah Hill on Wed, Dec 11, 2013 @ 12:22 AM in direct response advertising, direct response
The following is a guest post by Jenna Bruce.
Ask any business owner how his advertising campaigns are doing and he’ll most likely tell you that 50% of them are bringing in new customers and 50% of them aren’t. Now if he could just figure out which...
By Hannah Hill on Tue, Dec 10, 2013 @ 01:46 PM in media buying, media buying agency
As I mentioned last week, the cast of Friends taught us valuable lessons about life and love throughout its 10-year run on NBC, but the show should also be credited for its lessons on media buying. If you missed the first part of this blog series,...
By Hannah Hill on Wed, Dec 04, 2013 @ 01:53 PM in Shatter the Status Quo, interview
UJ Ramdas is the co-founder at Intelligent Change Inc. and co-author of The Five Minute Journal. UJ is passionate about bringing together practical psychology and business to create a better world. Mediaspace Solutions had the opportunity to talk...
By Hannah Hill on Tue, Dec 03, 2013 @ 01:00 PM in media buying, media buying agency
If you have never seen an episode of Friends, then I don’t think we can be friends anymore. I’m sorry, but I’m 100% serious. While I’m not as obsessed as my sister (who is a force to be reckoned with when playing Friends Trivia), I recognize...
By Hannah Hill on Mon, Dec 02, 2013 @ 01:12 PM in advertising strategy
The following is a guest post by Jenna Bruce.
According to Merriam-Webster dictionary, tried-and-true means “known to be good or effective: known to be reliable.” Things that are tried-and true remain relevant options even though they’ve been around...
