What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Welcome to part two of our three part series on the 10 Dazzling Benefits of Local Advertising. In part one we told you about the strength of readership in daily and weekly newspapers, how the local media demographics skew to consumers with...

Tuesday we posted Part 1 of this two-part series on landing an interview with digital advertising guru Chris Cunningham. Chris is CEO of appssavvy, the creators of adtivity by appssavvy. Part two is below and picks up with step five, 'Be willing to...

Last week we posted an introduction to an Chris Cunningham, CEO of appssavvy and creator of the adtivity by appssavvy platform, a main player in the ever-changing world of digital advertising. But how does an interview like that happen? And what...

MyPillow has made it their mission to create the best pillow in the world and partnered with Mediaspace Solutions to get the word out. Since 2010, MyPillow has worked with Mediaspace to place advertising in both local and national publications...

An Interview with appssavvy CEO Chris Cunningham

The digital advertising space is changing constantly. Nearly every day something new is popping up whether it’s an ad platform, a display method, or recommendations for pay per click. If you don’t...

We’ve all heard the stories, seen the headlines and made funny faces when your friends tell you, ‘I work in print advertising.’ Rumor has it the print industry is headed down the tubes and the free-for-all that started a few years ago is a speeding...

Mediaspace Solutions’ Blue Sky Collective, a group of newspaper ownership groups working together to drive fresh ideas for advertisers, recently launched. The intent of the group is to have regular meetings to identify industry pain points, develop...

Much has been written about the deal between Valassis and the United States Postal Service. Below is Mediaspace's view of the deal along with our viewpoint and the opportunity this deal presents. Give it a read and let us know in the comments how...

It was recently published that worldwide only 2.2% of newspaper revenues are coming from digital platforms. Did you catch that? Only 2.2%. But this has to change, and newspapers know it. The biggest question is how to...

It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...