What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Hannah Hill

Advertisers Continue to Fail Women

By Hannah Hill on Thu, Mar 27, 2014 @ 09:26 AM in advertising, advertising campaigns

The following is a guest post byJenna Bruce.

As the famous Virginia Slims ad saying goes, "You’ve come a long way, Baby!" And in some ways, women have come a long way. The past two years alone have seen women making tremendous strides in...

The Beginner's Guide to Newspaper Advertising

By Hannah Hill on Tue, Mar 25, 2014 @ 10:43 AM in newspaper advertising

If you have never considered newspapers as a vehicle for advertising your products or services, what’s holding you back? Nearly 70% of U.S. adults read the newspaper in print or online during an average week. That’s a pretty sizable group and I’m...

How Can National Advertisers Reach Local Audiences?

By Hannah Hill on Thu, Mar 20, 2014 @ 03:42 PM in local advertising solutions, local advertising

The following is a guest post by Jenna Bruce.

For many national advertisers who sell through local outlets, local marketing is a bit of a mystery and a highly underserved marketing channel. These advertisers spend millions of dollars every year to...

4 Common Misconceptions about Media Buying Agencies

By Hannah Hill on Tue, Mar 18, 2014 @ 09:23 AM in media buying, media buying agency

According to Merriam-Webster, a misconception is "a false idea or belief," with false being the operative word. That being said, common misconceptions are those that are widely believed. While writing this blog post, I googled "common...

How NOT to Advertise to the Male Species

By Hannah Hill on Thu, Mar 13, 2014 @ 09:49 AM in advertising, advertising campaigns

The following is a guest post byJenna Bruce.

Here are three things I hate: traffic, soggy bread and stereotypes. In actuality I hate a lot more things than traffic, soggy bread and stereotypes, but these three really get my goat. Now there’s not...

The Newspaper Industry Needs a Fixer like Olivia Pope

By Hannah Hill on Tue, Mar 11, 2014 @ 08:29 AM in newspaper industry, newspaper

As I mentioned in a previous post, I am a devoted fan of ABC’s Scandal. If you haven’t seen the show, you are missing out big time, but I’ll get you up to speed so the rest of this post makes sense. The political thriller features Olivia Pope and...

Why Are Companies Still Advertising in the Newspaper?

By Hannah Hill on Thu, Mar 06, 2014 @ 11:43 AM in newspaper advertising

The following is a guest post byJenna Bruce.

I had one of those experiences the other day that made me feel old and irrelevant. I was standing in line at Walmart behind a mother and her little girl of about 9 years. The girl noticed my cell phone...

3 Reasons Magazine Advertising Still Matters to Your Business

By Hannah Hill on Tue, Mar 04, 2014 @ 08:43 AM in magazine advertising

What do Lexus, Barbie, Target and Subway have in common? I’ll give you a few seconds to connect the dots between the luxury automaker, plastic diva, one stop shop and Jared’s favorite fast food sandwich chain before I give you the answer. One...

Why the Newspaper Industry Can’t Ignore Mobile Platforms

By Hannah Hill on Tue, Feb 25, 2014 @ 08:36 AM in newspaper industry, mobile

We have all heard the prophets proclaim the death of print; however, their prophecies have yet to be fulfilled. Print is not dead. The newspaper industry just isn’t the same as it was 20 or even five years ago. In fact, not much is. What’s important...

Improve Your Advertising Campaigns While Watching the Winter Olympics

By Hannah Hill on Tue, Feb 18, 2014 @ 03:19 PM in advertising campaigns

In less than a week the 2014 Sochi Winter Olympics will be over and we will go back to our regularly scheduled programming. No more skeleton, ski jumping, ice dancing or curling for four more years, unless you happen to be a diehard fan and stay...