By Hannah Hill on Tue, May 21, 2013 @ 12:19 PM in digital marketing, social media engagement, digital retailing, coupons
On Wednesday, May 8, Target announced its new money saving tool, Cartwheel, and it already has more than 50,000 users. The retailer designed Cartwheel to bring guests “a whole new spin on saving” with the hopes that it would be a new driver of sales...
By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising strategy, retail shopping, advertising campaigns, advertising techniques, JCPenney
I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...
By Hannah Hill on Tue, May 07, 2013 @ 12:22 PM in advertising campaigns, effective advertising, successful advertising campaign, mother's day advertising
With less than a week until Mother’s Day, get ready for the uptick in ads geared toward mothers and their loved ones. According to Experian Marketing Services, Mother’s Day email campaigns sent within two weeks of the holiday receive 80% of the...
By Hannah Hill on Tue, Apr 30, 2013 @ 11:24 AM in advertising campaigns, provocative advertising, suggestive advertising, suggestive ads
As the rain and snow continue to fall this April I’m beginning to wonder if we’ll ever see those May flowers the seasonal rhyme promises. Advertisers across multiple industries are getting down and dirty in their advertising campaigns this spring,...
By Hannah Hill on Tue, Apr 23, 2013 @ 09:55 AM in advertising, crowdsourced advertising, crowdsourced ads, crowdsourced advertising campaign
Crowdsourcing (noun): The practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people, especially from the online community, rather than from traditional employees or supplies. Not to be confused...
By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand
You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...
By Hannah Hill on Tue, Apr 09, 2013 @ 01:00 PM in advertising capabilities, advertising, LinkedIn
With more than 200 million members in just as many countries and territories, LinkedIn is the largest professional network in the world. Want to increase your reach by 200 million and have the potential to reach consumers in up to 200 different...
By Hannah Hill on Tue, Apr 02, 2013 @ 02:36 PM in digital advertising, mobile advertising, mobile
Mobile advertising is really starting to take off and a recent poll determined one in two mobile users is okay with receiving ads on their mobile device, so long as they are relevant and beneficial. Let’s take a look at mobile advertising through...
By Hannah Hill on Mon, Apr 01, 2013 @ 02:30 PM in advertising, five in five interview series, interview, eric van den heuvel
Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Interviewees answer five questions, varying in scope, and it is our hope that you are able to take something...
By Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM in newspaper advertising, newspaper readership, newspaper industry, newspaper
As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....
